About Us

Ocean St The Label was born from a slightly delusional idea between two sisters.

We're Charlie and Maddy, living on the Gold Coast, with a shared love for elevated basics, coastal living and the kind of confidence that only the right outfit can give you.

We named Ocean St The Label after the street where we spent our favourite holidays by the beach. A place that has always felt like home.

A year ago we combined our savings and started building our dream label from scratch, designing every piece while still showing up to our 9 to 5s every day.

Every piece we create is intentional. Timeless. Designed to be worn again and again.

Welcome to our world. We're so glad you're here.

Charlie & Maddy 🤍

SHOP OUR FIRST COLLECTION